What kind of soap would Steve McQueen use?
Shortly after I discovered Duke Cannon Big Ass Soap Brick, I had the pleasure of exchanging a few words with their intern
Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.
Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.
Shortly after I discovered Duke Cannon Big Ass Soap Brick, I had the pleasure of exchanging a few words with their intern
Delivering a Younique story isn’t easy, but it’s worth it.
Here’s what the singer Steven Tyler said
Reason can only sort out perceptions; humour is involved in changing them.
— Edward De Bono
Case in point:
Duke
Vidal Sassoon crafted a unique style/design of cutting hair that:
a. Separated his work from others.
b. Made him successful and famous.





My 2¢:
What
Where’s the beef?*, asked a reader from Ontario, following my article that questioned