What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

A lesson about humility, patience & elegance

This is a long post, so please feel free to skip it.

Why is Michael continue reading

Why are Gladwell & Godin progress leaders?

Why do I encourage every entrepreneur I come in contact with to read at least one book by authors Malcolm Gladwell or Seth Godin? Because chances are, continue reading

What is an entrepreneur?

I was asked the above question a few days ago. My short answer was:
A person who’s turning ideas into commercial assets & encouraging others to do the same.


A short story about six frogs on a log

I just finished reading the book titled Five Seconds At A Time, continue reading

How do you wear your music?

A gift that rocks.
I came across the above headline recently while reading one of my favourite magazines.
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How to kill a wolf with your bare hands

My pen pal Seth Godin is right: I spread stories of my fellow storytellers simply because I’m in awe of their art and the only way I can repay continue reading

Two questions that can change your life

A video excerpt from Daniel Pink’s book titled DRIVE (I highly recommend it):

My take-away suggestion: You are leading you. Please don’t take this task lightly.

Keith Richards – what does he do for a living?

The Rolling Stones are one of the greatest rock and roll bands in the world. In his recent interview for the  continue reading

Why has Facebook flourished?

Have you ever asked yourself that question? I did.
One of the simplest explanations I have found so far comes from Ivor Tossell, a columnist for The Globe and Mail:

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How Apple Turns Art Into Profit

I was recently asked: Why did you devote a whole book continue reading

Is your business a Shortcut?

1. A direct route.
2. A means of saving time or effort.

I recently came across an interesting book titled Be A Shortcut: The Secret Fast Track to Business Success, continue reading

Have you heard?

At this very moment, a lot of people are all ears.
(Chances are, you’re one of them.)
Actually, at any given moment, a lot of people continue reading

Would you do business with you?

“A giant pitfall in the way small companies and individuals market themselves, particularly online or in presentations, is that they’re often continue reading

What can 33 monks teach us about storytelling

“Remember: It’s not about telling a story. It’s about telling a true story well.”

The above was a piece of advice which a columnist continue reading