Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.
Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.
Where’s the beef?*, asked a reader from Ontario, following my article that questioned
The job of art is to chase ugliness away.
—Bono
Last year I was hired to help jump-start marketing efforts for a
A few days ago, I purchased a pair of cabin socks from Roots Canada.
Image via Roots Canada
Below is the pictures of the bag in which my new cabin socks were handed over to
The high-end Dyson vacuum cleaner has sold more than 12 million units worldwide thanks to the determination and clarity of focus of its inventor,
