What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

What can Mickey Drexler teach us about business

In his recent interview with continue reading

What can the singer Steven Tyler teach us about marketing

Delivering a Younique story isn’t easy, but it’s worth it.

Here’s what the singer Steven Tyler said continue reading

Word of Mouth Marketing 101: Humor Gets People Talking

Reason can only sort out perceptions; humour is involved in changing them.
Edward De Bono

Case in point:
Duke continue reading

Word of Mouth Marketing 101: Design Gets People Talking

Vidal Sassoon crafted a unique style/design of cutting hair that:
a. Separated his work from others.
b. Made him successful and famous.

My 2¢:
What continue reading

What can Vidal Sassoon teach us about success

A few days ago, I was watching a BBC documentary titled “A cut above,” about one of the most successful hairdressers in the world, Vidal continue reading

Where’s the beef?

Where’s the beef?*, asked a reader from Ontario, following my article that questioned continue reading

Does having a niche limit you or does it focus you?

I believe that you should have a niche and continue to deepen it. Why? Without a niche, you spend all your time pursuing clients, while there’s little continue reading

Why focus groups don’t work

The high-end Dyson vacuum cleaner has sold more than 12 million units worldwide thanks to the determination and clarity of focus of its inventor, continue reading

Let me tell you a secret…

You know what’s funny about so called secrets of the trade?
They are not secret. I could be wrong, but in most cases they are really not secrets.
For example, professional continue reading

Why it’s often hard to chase ugliness away

The job of art is to chase ugliness away.
Bono

Last year I was hired to help jump-start marketing efforts for a continue reading

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