What can the singer Steven Tyler teach us about marketing
Delivering a Younique story isn’t easy, but it’s worth it.
Here’s what the singer Steven Tyler said
Word of Mouth Marketing 101: Humor Gets People Talking
Reason can only sort out perceptions; humour is involved in changing them.
— Edward De Bono
Case in point:
Duke
Word of Mouth Marketing 101: Design Gets People Talking
Vidal Sassoon crafted a unique style/design of cutting hair that:
a. Separated his work from others.
b. Made him successful and famous.





My 2¢:
What
Where’s the beef?
Where’s the beef?*, asked a reader from Ontario, following my article that questioned
Why it’s often hard to chase ugliness away
The job of art is to chase ugliness away.
—Bono
Last year I was hired to help jump-start marketing efforts for a
Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out. 
The high-end Dyson vacuum cleaner has sold more than 12 million units worldwide thanks to the determination and clarity of focus of its inventor,