Let me tell you a secret…

You know what’s funny about so called secrets of the trade?
They are not secret. I could be wrong, but in most cases they are really not secrets.
For example, professional photography is one of the “secrets” of e-commerce.
People can’t touch and feel your products/services, so your photography needs to be top-notch.
Case in point: LunaTik.

The secret of (insert the name of a trade) is usually a secret to you because of where your head is at.
Because as Richard Alper a.k.a Baba Ram Dass said in his famous book Be Here Now:
You only read to yourself.
You only talk to yourself.

My 2¢:
You are leading you. It’s easy to forget that.