What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

You have to plant a seed and water it a bit

“We sat there in the kitchen and I started to pick away at these chords… “It’s the evening of the day.’ I might have written continue reading

What’s simplicity to You?

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My 2¢: Simplicity is not about less effort. Simplicity is all about the right effort. It’s easy to forget that.

Did you notice?

Minimalism has a certain charm.

My 2¢:
The world may need many things but it primarily wants those that are charming/attractive.
It’s easy to forget that.

Charming
continue reading

What can Woody Allen teach us about success

A few nights ago, I watched the new PBS documentary about Woody Allen’s continue reading

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What kind of soap would Steve McQueen use?

Shortly after I discovered Duke Cannon Big Ass Soap Brick, I had the pleasure of exchanging a few words with their intern continue reading

What can Mickey Drexler teach us about business

In his recent interview with continue reading

What can the singer Steven Tyler teach us about marketing

Delivering a Younique story isn’t easy, but it’s worth it.

Here’s what the singer Steven Tyler said continue reading

Word of Mouth Marketing 101: Humor Gets People Talking

Reason can only sort out perceptions; humour is involved in changing them.
Edward De Bono

Case in point:
Duke continue reading

Word of Mouth Marketing 101: Design Gets People Talking

Vidal Sassoon crafted a unique style/design of cutting hair that:
a. Separated his work from others.
b. Made him successful and famous.

My 2¢:
What continue reading

What can Vidal Sassoon teach us about success

A few days ago, I was watching a BBC documentary titled “A cut above,” about one of the most successful hairdressers in the world, Vidal continue reading