How can you set in motion a masterpiece?
Think small for big results.
Case in point: the makers of innocent drinks.

A good customer experience is all about good moments.
And your job is to design those moments.
Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.
Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.
Think small for big results.
Case in point: the makers of innocent drinks.

A good customer experience is all about good moments.
And your job is to design those moments.


Designed by Edward Okun – Nude Bee Honey Co.® is changing the way people love honey.
My 2¢:
Good design creates visibility. And visibility

I recently read an interesting article in Fortune magazine about the most prestigious Italian sports car maker Ferrari. Here’s a little taste:
“Put

This simple yet stunning conversation piece was designed by Johan Liden and Rinat Aruh of the New York concept and design group Aruliden

My 2¢: Simplicity is not about less effort. Simplicity is all about the right effort. It’s easy to forget that.
Minimalism has a certain charm.
My 2¢:
The world may need many things but it primarily wants those that are charming/attractive.
It’s easy to forget that.
Charming
A few nights ago, I watched the new PBS documentary about Woody Allen’s
Shortly after I discovered Duke Cannon Big Ass Soap Brick, I had the pleasure of exchanging a few words with their intern