What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

What’s the role of language in WOM?

I was recently asked by a reader to clarify the role language has in fuelling word of mouth marketing. In short, in today’s digitally-powered world, continue reading

Do you have a word bank?

A word bank? What’s that?
In short, it’s a collection of suitable words most successful organizations use to make a deeper, more intentional* continue reading

Ever heard of the Art of Shaving Barber Spa?

As their website explains,the Art of Shaving Barber Spa is a unique concept that combines traditional barber services with aromatherapy continue reading

What’s the world’s most expensive book?

What’s the difference between art & design?

I recently came across an article in the Washington Post about Facebook’s new user interface by Bill Moggeridge (he is the newly appointed director continue reading

Have you ever heard the Voice of God?

Does the name Don LaFontaine mean anything to you? If not, you are not alone. While many have heard his voice, most don’t recognize the person continue reading

Do you have ideas that you want to keep alive?


That’s what I first thought when I finished reading Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality by continue reading

Why is differentiation like oxygen?

One of your most important jobs is to differentiate your business continue reading

How can I start doing something remarkable?

I was asked the above question a few days ago.
My short answer was: stop doing something conventional.
Case in point: continue reading


Is the Home Page dying a slow death?

Earlier today I received this message from the Home Page:

I’m sorry I never told you what was wrong with me, but I didn’t want you to worry.
We had
continue reading

What can Carl Sewell teach us about business

I just finished reading Tom Peters’ new book titled The Little Big Things: 163 Ways to Pursue EXCELLENCE.It is continue reading

What can billboards teach us about marketing

It’s true, our eyes are the portals to our minds. And what do we mostly do with our eyes? For the most part, we read. This is why the eye-catching continue reading

What can we learn from the movie business

Like any other business, the movie business primarily exists to make money. Yet, that is probably where all comparisons to other businsess end. Why? continue reading

You already have the advantage

“In what way?,” you might be wondering right now.
The very fact that your are reading this blog suggests that, far from being overwhelmed continue reading