What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

How can you set in motion a masterpiece?

Think small for big results.
Case in point: the makers of innocent drinks.

A good customer experience is all about good moments.
And your job is to design those moments.
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Be Simple. Be Beautiful. Be Bought.

Designed by Edward Okun – Nude Bee Honey Co.® is changing the way people love honey.

My 2¢:
Good design creates visibility. And visibility continue reading

How to brand yourself the Ferrari way

I recently read an interesting article in Fortune magazine about the most prestigious Italian sports car maker Ferrari. Here’s a little taste:

“Put continue reading

What can a fishbowl teach us about business

This simple yet stunning conversation piece was designed by Johan Liden and Rinat Aruh of the New York concept and design group Aruliden continue reading

Delivering a Younique story isn’t easy but it’s worth it

Can you give me an example of a bluechip company that’s trying to deliver a Younique story?, asked a reader from Norway, following my continue reading

You have to plant a seed and water it a bit

“We sat there in the kitchen and I started to pick away at these chords… “It’s the evening of the day.’ I might have written continue reading

What’s simplicity to You?

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My 2¢: Simplicity is not about less effort. Simplicity is all about the right effort. It’s easy to forget that.

Did you notice?

Minimalism has a certain charm.

My 2¢:
The world may need many things but it primarily wants those that are charming/attractive.
It’s easy to forget that.

Charming
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What can Woody Allen teach us about success

A few nights ago, I watched the new PBS documentary about Woody Allen’s continue reading

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What kind of soap would Steve McQueen use?

Shortly after I discovered Duke Cannon Big Ass Soap Brick, I had the pleasure of exchanging a few words with their intern continue reading