What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

How long can you go without taking a breath?

The breath really is the chief sustainer of life itself.
Breathing is the flywheel, i.e. it provide continuous momentum to our biological mechanism.

Stress, poor posture, bad habits, etc. are some of the reasons that keep us from breathing properly. Question: what’s the first thing you need to do to correct your breathing pattern? You guessed it right: Try to calm your mind.

First, try to calm your mind.
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What can jogging teach us about marketing

Creating the atmosphere of acceptance for your ideas is akin to jogging:
The main goal is to slowly but intentionally maintain and increase your general well-being.

Does your business connect with people on a gut level?

I just finished reading Allen Adamson’s highly informative and entertaining book titled continue reading

Where the Money Is Not

80 percent of advertising fails before pen is put to paper because it’s not based on a powerful idea.
—Martin Puris, founder of the agency Ammirati & Puris

What’s simplicity to you?

Via simpld.ca

My 2¢:
Simplicity is not about less effort.
Simplicity is all about the right effort.
Keep it simple but make us believe it.

Who knew?

Who knew that even Dilbert’s pointy-haired boss appreciates authenticity?

Via dilbert.com

My 2¢: As Dilbert’s boss suggests, what we find awesome is usually something continue reading

Two Simple Ideas That Shine

Imagine plugging a small device into your car’s cigarette lighter and instantly turning it into a thrilling sports car. Hard to imagine, no? But continue reading

What can a used Jeep teach us about marketing

Based on a true story

Let me tell you a story:
Once upon a time a guy, let’s call him Bob, wrote a classified ad in the automotive section continue reading

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Is your organization built to change?

In the past, organizations thought in “built-to-last-terms.”
Now and in the future, organizations will have to think in “built-to-change-terms.”
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How to be creative

Ask: What would people love?

Case in point: Shuush—a simple and very useful web based Twitter reader by BERG Studio.

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