What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

Why is it important to deliver unexpected but relevant?

Why should you show your target audience that your fishing line is super strong in a novel way?
Because word of mouth is generated by surprise and delight.
continue reading

Tags:

Why even famous companies fizzle out

Image via Lukreszja

As the image above suggests, since Facebook is so “addictive”—how can anyone resist it?
I continue reading

How to spot a good product idea

My 2¢:
Usually, it either plays to your memory or plays to your hope.
Case in point: The Personal Library Kit by KNOCK KNOCK.

Tags:

Why it’s often hard to chase ugliness away

Via simpld.ca

How do the best brands sell?

Through innovation and marketing.
A quick reminder: Peter Drucker gave birth to an incredibly empowering continue reading

How long can you go without taking a breath?

The breath really is the chief sustainer of life itself.
Breathing is the flywheel, i.e. it provide continuous momentum to our biological mechanism.

Stress, poor posture, bad habits, etc. are some of the reasons that keep us from breathing properly. Question: what’s the first thing you need to do to correct your breathing pattern? You guessed it right: Try to calm your mind.

First, try to calm your mind.
continue reading

What can jogging teach us about marketing

Creating the atmosphere of acceptance for your ideas is akin to jogging:
The main goal is to slowly but intentionally maintain and increase your general well-being.

Does your business connect with people on a gut level?

I just finished reading Allen Adamson’s highly informative and entertaining book titled continue reading

Where the Money Is Not

80 percent of advertising fails before pen is put to paper because it’s not based on a powerful idea.
—Martin Puris, founder of the agency Ammirati & Puris

What’s simplicity to you?

Via simpld.ca

My 2¢:
Simplicity is not about less effort.
Simplicity is all about the right effort.
Keep it simple but make us believe it.