Sneezr.ca

What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

What can a Swedish hotel teach us about marketing

Stories about life & business

Sweden is a small country if we consider its total population (approx. 9 million people), continue reading

Tags: H&M, Lydmar, Rory Sutherland, Sweden, TED

What can Jose Mourinho teach us about business

Stories about life & business

Soccer is the most popular sport in the world. (Soccer is called football in some countries.) You probably knew that already. But can you name the continue reading

Tags: Jose Mourinho, Real Madrid

What can Dick Fosbury teach us about business

Stories about life & business

A flop

A short story by Paul Arden (from his book titled Whatever you think, think the opposite)

“Until the Mexico Olympics of 1968 the customary continue reading

Tags: Dick Fosbury, Flop

What can George Clooney teach us about business

Stories about life & business

In the movie Up in the Air (I highly recommend continue reading

Tags: Divorce, George Clooney, Ideas, The Flat Earth Society

What can Tony Hsieh teach us about business

Stories about life & business

“How can I know the truth?” When it comes to marketing, how often is this question on your mind? I mean, you probably come across new marketing continue reading

Tags: Biomimicry, California, Tony Hsieh

What can Yann Martel teach us about marketing

Stories about life & business

I recently finished reading Yann Martel’s latest novel titled Beatrice & Virgil. (For those less familiar with Martel’s continue reading

Tags: beatrice & virgil, Life of Pi, pear, Yann Martel

Delivering happiness via word of mouth

Stories about life & business

One of the websites I often visit is techcrunch.com. The website was founded back continue reading

Tags: Happiness, techcrunch, Zappos

What can Jason Fried teach us about marketing

Stories about life & business

Jason Fried is co-founder of 37signals, a Chicago-based software firm, and co-author continue reading

Tags: 37 signals, Brilliant, Jason Fried, Saatchi & Saatchi, Sail, Taste, Woot, Words

What can Gatorade teach us about marketing

Stories about life & business

Ever heard of the brand called Stokley-Van Camp? According to Wikipedia, the brand originated in 1861 in the Indianapolis grocery store of Gilbert continue reading