Sneezr.ca

What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

Who knew?

Stories about life & business

Who knew that even Dilbert’s pointy-haired boss appreciates authenticity?

Via dilbert.com

My 2¢: As Dilbert’s boss suggests, what we find awesome is usually something continue reading

Two Simple Ideas That Shine

Stories about life & business

Imagine plugging a small device into your car’s cigarette lighter and instantly turning it into a thrilling sports car. Hard to imagine, no? But continue reading

Tags: AudioBulb, Soundracer

What can a used Jeep teach us about marketing

Stories about life & business

Based on a true story

Let me tell you a story:
Once upon a time a guy, let’s call him Bob, wrote a classified ad in the automotive section continue reading

Tags: Jeep

Is your organization built to change?

Stories about life & business

In the past, organizations thought in “built-to-last-terms.”
Now and in the future, organizations will have to think in “built-to-change-terms.”
continue reading

Tags: The Vatican