What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

Do you carry movies in your pocket?

The less information people are given the more likely they are to remember it.

Case in point: Movies in your pocket headline by continue reading

What’s the core idea behind your business?

People who gravitate toward a Nike running shoe, for instance, aren’t focused on the quality of the rubber used to make the sole or the strength continue reading

If your business was a rock star, who would they be?

If you’re just like everyone else people will have trouble describing and/or referring you to their friends and business associates. Delivering a Younique story continue reading

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How to nudge your story into everyday conversations

It’s not your customer’s job to remember you.
It’s your obligation & responsibility to make sure they don’t have a chance to forget you.

In marketing, improving people’s continue reading

Ever heard of the Acceptance Time concept?

The concept is simple: People need time to accept ideas/things that are new or different.
Case in point: the all new 2012 BMW 3 series.

Via bmw.com

The car is due in North America continue reading

Why good design matters

Good design creates visibility.
And visibility invites trial.
And trial invites advocacy. 
(Of course, trial continue reading

Design Creates Visibility

Good design matters.
Why?
How much time do I have?
Not much? Ok, in short:
Because good design creates visibility.
And visibility invites trial.
continue reading

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Can cardboard be cool?

I recently came across an innovation designed to make outdoor fun more sustainable. Aiming continue reading

How Steve Jobs killed a wolf with his bare hands

Steve Jobs was an orphan.
What if that was the only story that Steve ever told?

How to master the first seconds

1. Keep it simple but make us believe it.

2. Be direct. (Can you afford not to?)

3. continue reading