What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

Why has Facebook flourished?

Have you ever asked yourself that question? I did.
One of the simplest explanations I have found so far comes from Ivor Tossell, a columnist for The Globe and Mail:

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How Apple Turns Art Into Profit

I was recently asked: Why did you devote a whole book continue reading

Is your business a Shortcut?

Shortcut
noun
1. A direct route.
2. A means of saving time or effort.

I recently came across an interesting book titled Be A Shortcut: The Secret Fast Track to Business Success, continue reading

Have you heard?

At this very moment, a lot of people are all ears.
(Chances are, you’re one of them.)
Actually, at any given moment, a lot of people continue reading

Would you do business with you?

“A giant pitfall in the way small companies and individuals market themselves, particularly online or in presentations, is that they’re often continue reading

What can 33 monks teach us about storytelling

“Remember: It’s not about telling a story. It’s about telling a true story well.”

The above was a piece of advice which a columnist continue reading

A Great Place To Kiss

A few days ago, a friend of mine recommended to me this new place in Saskatoon called poached. From what little she said about continue reading

How Did I Get Here?

Authentic. That’s how I’d describe Tony Hawk in one word. Recently, in an interview with Fast Company magazine about his continue reading

What is the basis of all wealth?

Writing is the basis of all wealth, says my pen pal Scott Ginsberg. What makes writing so important? How much time do I have? Not much? Okay, here are a couple of suggestions:

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Decorated silence

“The Elizabethans described language as decorated silence.”
Julian Treasure, the chair of the  continue reading

Simple Changes Can Propel You

An inspiring book. Can anyone make a leap continue reading

Meet the Indiana Jones of modern career experts

A remarkable person and an inspiration. That is how I, in short, describe Chris Guillebeau to my friends and colleagues. Why do I feel continue reading

How Pleasure Works

Did the title of this post intrigue you? I deiced to use it for this quick post for two reasons:

1. To share with you my take on How Pleasure Works continue reading

Please find attached…

Would you enter someone else’s space and open with “please find attached”? This is just one of the many simple but thought-provoking continue reading