What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

What is the basis of all wealth?

Writing is the basis of all wealth, says my pen pal Scott Ginsberg. What makes writing so important? How much time do I have? Not much? Okay, here are a couple of suggestions:

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Decorated silence

“The Elizabethans described language as decorated silence.”
Julian Treasure, the chair of the  continue reading

Simple Changes Can Propel You

An inspiring book. Can anyone make a leap continue reading

Meet the Indiana Jones of modern career experts

A remarkable person and an inspiration. That is how I, in short, describe Chris Guillebeau to my friends and colleagues. Why do I feel continue reading

How Pleasure Works

Did the title of this post intrigue you? I deiced to use it for this quick post for two reasons:

1. To share with you my take on How Pleasure Works continue reading

Please find attached…

Would you enter someone else’s space and open with “please find attached”? This is just one of the many simple but thought-provoking continue reading

What can Simon Sinek teach us about marketing

Why are some people and organizations more innovative, more influential, and more profitable than others? These are some of the core ideas Simon Sinek continue reading

What can Porsche teach us about marketing


“Why do you need huge gestures when the signs are clear?

The above is just one of the many headlines by whose simplicity and eloquence I was taken back while browsing a product brochure about the new Porsche continue reading

What can the P’9522 teach us about creativity

WIRED described it with one word: Gorgeous.
The object in question continue reading

What can TomTom teach us about marketing

TomTom is one of the world’s leading providers of location and navigation solutions. continue reading

What can 10 socks teach us about business

What an interesting story!
That’s what I first thought when I came across 10socks.com. continue reading

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How to make an entire career of wearing a nametag

What a remarkable story!
That’s what I first thought when I came across hellomynameisscott.com. continue reading

What can Rolling Stones teach us about life

Our story begins on a clear, cold morning at approximately 10:40 AM on August 21, 2010. I was reading some articles continue reading

What can a clean windshield teach us about life

I travel a fair bit for both work and pleasure. (My guess is that you do, too.)
My family and I just came back from an almost week long visit to continue reading