What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

Have you heard?

At this very moment, a lot of people are all ears.
(Chances are, you’re one of them.)
Actually, at any given moment, a lot of people continue reading

Would you do business with you?

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Julian Treasure, the chair of the  continue reading

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A remarkable person and an inspiration. That is how I, in short, describe Chris Guillebeau to my friends and colleagues. Why do I feel continue reading

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1. To share with you my take on How Pleasure Works continue reading

Please find attached…

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What can Simon Sinek teach us about marketing

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“Why do you need huge gestures when the signs are clear?

The above is just one of the many headlines by whose simplicity and eloquence I was taken back while browsing a product brochure about the new Porsche continue reading

What can the P’9522 teach us about creativity

WIRED described it with one word: Gorgeous.
The object in question continue reading