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A reader from New Zealand dared me to describe “design” in one sentence.
I took the challenge.

Design is an engine of difference.

Good design matters.
Why?
How much time do I have?
Not much? Ok, in short:
Because good design creates visibility. And visibility continue reading

And the answer is: You bet.
Why? In short:

a. Repetition is a convincing argument.
No matter how acute an experience, our memory of it fades over time.
continue reading

A few days ago, I purchased a pair of cabin socks from Roots Canada.

Image via Roots Canada

Below is the pictures of the bag in which my new cabin socks were handed over to continue reading

From its humble beginnings over a century ago, Pepsi has grown to become one of the best-known, most-loved products throughout the world. So, does it continue reading

A true story, well-told, resonates with people.

Case in point: The opening line from a story about Jell-o (a continue reading

Design creates visibility.

And visibility invites trial.
And trial invites advocacy.
Of course, trial invites continue reading

Photo credit: Paul L. Newby II via petefecteau

Artist and designer Pete Fecteau spent the better part of 2010 creating a mosaic continue reading

The only thing standing between greatness and you is you.

Standing out in any business is simple.
You simply need to be driven by excellence more than your competitors are.

Greatness continue reading

It’s your job is to create a constant stream of opportunities for your target audience to experience your brand. The good news is: you don’t have to continue reading