Why good design matters

Good design matters.
How much time do I have?
Not much? Ok, in short:
Because good design creates visibility. And visibility invites trial. And trial invites advocacy. 
Of course, trial invites advocacy only if the product/service in question adds genuine value for the user.

1. Active support of an idea or cause etc.
2. The act of pleading or arguing in favor of something

Advocacy = word of mouth marketing.

Case in point: Field Candy’s Outstanding Tents.

Good design concentrates your attention, engages your emotions and gives your mind a clear destination even if what the brand is selling is but a commodity. Please note: with the word commodity we usually define goods or services which can be purchased from any supplier and the end-result is, give or take, the same.