What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

Why are some explanations more powerful than others?

“How many of you live paycheck to paycheck?”

The entire conference room at the Consumer Healthcare Product Association convention, a few years back, got a little quieter continue reading

Do you have a bonus commute route?

We’re never quite where we actually are.

(Are you nodding right now?)

It’s sad that we’re never quite where we are, in large part because our mind loves having a continue reading

1984.

Dracula.

There’s something gripping about famous one-word book titles.

The latest book to join that list is called continue reading

A story about the Mona Lisa of Chairs

Can a simple chair like the one shown in the first image of this story be built without tools?

Even if you are a skilled carpenter, the answer is ‘no.’

Back to the chair: continue reading

Hardest Sell: Convincing Folks To Know You When You Give Them No Story.

Facebook connects the world.

Twitter is the pulse of the internet.

Shopify ___________. Can you fill in the blank?

Some folks feel that Shopify is a multilevel marketing company. continue reading

Crisis is a great classroom.

It can make you bitter.

Or, it can make you better.

Case in point: AutoNation, aka the now-largest car dealership network in the US.

continue reading

You can get ‘hours’ from anyone. Or, you can lead like Jeff Bezos.

As a business leader, you know that you can get ‘hours’ from anyone.

But how do you find the folks whose values are aligned with yours, folks who can help you create and continue reading

Small actions repeated relentlessly can result in big change.

// Interview with an author: Chris Guillebeau //

Just had the pleasure of exchanging a few words with my pen pal Chris Guillebeau about his new book, and he graciously agreed to conduct continue reading

Are stories flight simulators for life?

Sep 10, 2017

“That business plan changed my life,” said no one, ever.

“Your approach to growing a business is the TOTAL opposite of the traditional approach. Has anyone ever told you this before?” read the first paragraph of an email I continue reading

Why is it so irresistible?

The top 4 kinds of content which make the internet compelling… strike that.

The top 4 kinds of content which make the internet irresistible — so irresistible that continue reading

You’re a…

professional writer.

// Interview with an author: Brandon Bruce, author & co-founder of cirriusinsight.com //

Don’t agree?

Don’t you, every day, type some words continue reading

How often do you hear folks say ‘Knock on wood?’

Even in 2017, appeals to magic are as popular as ever.

Ever wonder why that is?

My 2¢: Is it because even the most rational among us feel that creating anything good usually takes continue reading

To build a successful business, you need …

to solve an expensive problem.

// Interview with an author: Eric Hinson, author & founder of explainify.com //

It’s true: solving just one expensive problem is all continue reading