What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

Why do you watch TV shows?

You’ve likely heard of HBO’s wildly popular TV show Succession. It never shows any special effects, and no new frontiers of nature, science, or technology are cracked continue reading

Are people like Jose Mourinho the reason why we need a Rotten Tomatoes for soccer coaches?

Ever wonder why well-known European soccer clubs keep hiring dated, in-decline, and mean soccer managers like Jose Mourinho?

(If you’re a fan of Jose Mourinho, I’d love continue reading

Strategy is a plan to create value.

Know someone who can explain strategy in simpler terms? Hire them.

Give.

Successful folks tend to be givers.

Those who don’t give usually don’t lack resources; they lack direction.

One of the gifts most people can’t get enough of is the continue reading

How to wrap advice as a gift a Redditor might open

Reddit.com users are known as ‘Redditors’. If you ask around, you might be surprised to find that some continue reading

Goodwill.

You know that maintaining goodwill towards your work or brand with regular ‘a-ha’ gestures for your clients, colleagues, and even yourself is essential, right?

You know continue reading

If we are what we do..

..then what are we when we don’t?

May 15, ’21

The most effective actions are within the reach of everyone

Can anyone make a leap to surprising new heights of career and/or business success with better focus?

In short, yes. This is the mental tic tac to which Erik Qualman continue reading

There are things that can’t be sold by words.

But they are rare.

Aug 9, ’20

Write in 3D, not 2D.

Whenever possible, write in 3D, not 2D.

Say you need to write a single paragraph underneath an image of the new Allbirds continue reading

In good and in challenging times..

..remind folks of the unique ways you can help them.

Mar 29, ’20