What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

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What an interesting story!
That’s what I first thought when I came across 10socks.com. continue reading

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How to make an entire career of wearing a nametag

What a remarkable story!
That’s what I first thought when I came across hellomynameisscott.com. continue reading

What can Rolling Stones teach us about life

Our story begins on a clear, cold morning at approximately 10:40 AM on August 21, 2010. I was reading some articles continue reading

What can a clean windshield teach us about life

I travel a fair bit for both work and pleasure. (My guess is that you do, too.)
My family and I just came back from an almost week long visit to continue reading

Do you know why?

Let me ask you three simple questions:
1. Do you know why do people do business with you?
2. If “NO”, then how do you plan to go about attracting more customers?
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The art of personalized service

Remarkable. That’s what I first thought when I finished reading the article about continue reading

What can Mike Babcock teach us about business

I picked up today’s paper (The StarPhoenix) only a few minutes continue reading

What can Dennis Downing teach us about business

In December of 2009, in an issue of the Economist magazine (Dec 19th issue), continue reading

How to make the postman blush ;)

What an interesting story! That’s what I thought after I first heard how Natalie Grunberg, co-founder of continue reading

If I started today – by Carmine Gallo

Remarkable. That’s what I first thought when I finished reading continue reading

What can David Rosen teach us about business

Remarkable. That’s what I first thought when I finished reading the article about David Rosen, in the July/August 2010 issue of continue reading

What can Steve Jobs teach us about the future

The year was 1983 and Steve Jobs was aggressively  pursuing then PepsiCo president continue reading

How do you define creativity?

Biomimicry – from the Greek words bios, meaning life, and mimesis, meaning to imitate is an continue reading