What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

The art of personalized service

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What can Mike Babcock teach us about business

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What can Dennis Downing teach us about business

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How to make the postman blush ;)

What an interesting story! That’s what I thought after I first heard how Natalie Grunberg, co-founder of continue reading

If I started today – by Carmine Gallo

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What can David Rosen teach us about business

Remarkable. That’s what I first thought when I finished reading the article about David Rosen, in the July/August 2010 issue of continue reading

What can Steve Jobs teach us about the future

The year was 1983 and Steve Jobs was aggressively  pursuing then PepsiCo president continue reading

How do you define creativity?

Biomimicry – from the Greek words bios, meaning life, and mimesis, meaning to imitate is an continue reading

What can a monokini teach us about marketing

Monokini. Do you know what a monokini is? Does the name make your mind wander for a moment? You can see  a monokini  continue reading

What can Seinfeld teach us about marketing

What can professional stand-up comedians such as Jerry Seinfeld teach us about marketing? I recently came across an interesting article that discusses continue reading

Why I returned my iPad

“A little more than a week after buying the iPad, I returned it to Apple.”

That is how Peter Bregman begins his short post about his experience continue reading

What can Greg Sutton teach us about business

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What can Lima Sky teach us about business

“I’ve got a simplistic way of looking at success in business. I believe all major corporate problems stem from inadequate revenue.” continue reading

What can a Bosnian hotel teach us about marketing

Bosnia & Herzegovina is a long name for a small European country (in terms of its land continue reading