Sneezr.ca

What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

You’ll never forget the first time you see one

Stories about life & business

It’s your job is to create a constant stream of opportunities for your target audience to experience your brand. The good news is: you don’t have to continue reading

Tags: FIAT 500 Abarth

Could Thomas Suarez be the next spokesperson for Apple?

Stories about life & business

You—keeper of the flame

Stories about life & business

It’s true, when people go shopping, their final purchasing decision is made in store. Is your store ready?

As the keeper of the flame in continue reading

Tags: Keeper of the flame

What can the leading shopping club teach us about WOM

Stories about life & business

A reader from Norway asked me to elaborate on the potential correlation between “decreasing the friction in commerce” (i.e. making it super easy for people to engage continue reading

Tags: Gilt Groupe