Is there a future for boring technology?
A friend of mine emailed me this article—it made me laugh and ponder—check it out.
Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.
Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.
A friend of mine emailed me this article—it made me laugh and ponder—check it out.
The Universe is made of stories, not atoms.
—Muriel Rukeyser, poet
My 2¢: Do people want more links to facebook pages, tweets, etc., or do they want meaningful stories from people
Good design creates visibility.
And visibility invites trial.
Case in point: The new packaging for the rye bread buns by Kohberg, the largest manufacturer of bread in Denmark.
Ask: What would people love?
Case in point: Luxy Vespa Helmet—an iconic helmet for casual motorcycle riding by Daniel Don Chang.