What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

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My family and I just came back from an almost week long visit to continue reading

Do you know why?

Let me ask you three simple questions:
1. Do you know why do people do business with you?
2. If “NO”, then how do you plan to go about attracting more customers?
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The art of personalized service

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How to make the postman blush ;)

What an interesting story! That’s what I thought after I first heard how Natalie Grunberg, co-founder of continue reading

If I started today – by Carmine Gallo

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