What kind of marketing is the most effective?

Have you ever asked yourself the above question?

I did. In fact, many years ago I spent countless hours trying to figure it out.

The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not.

With recommendations, there is no sales pressure and no credibility issues.

When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time.

But here is the catch: recommendations must be earned.

How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations?

I launched sneezr.ca to help you answer those questions.