A simple idea that shines
Check out this remarkable painting made with coffee cup stains by the Malaysian artist Hong Yi.






My 2¢: Simplicity is not about less effort. Simplicity
Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.
Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.
Check out this remarkable painting made with coffee cup stains by the Malaysian artist Hong Yi.






My 2¢: Simplicity is not about less effort. Simplicity

Image via dianyla
“Thank you,” is what I said to a reader from Ohio whose email suggested that some of the insights I share here are
Case in point: Dollar Shave Club.
My 2¢:
In life and in business you often don’t need more genius. You need less resistance.
Humour and surprise melt resistance. It’s
Shortly after I published my post titled What is now proved was once only imagined, I received an email
William Blake said that.
I was thinking about this observation as
Via Usuals
Who says only people should live in highrises?
My 2¢:
Almost everything can be made interesting.
You just need to present it in a way that emotionally
Yesterday morning, I was on a Skype video call with Cape Town, talking to an associate of a dear friend of
Via PDA 247
“How many invoices do you receive with a free Dinosaur and a line that says “1 Rawwwwwr! $.00 each.”? It offers an
My last post was titled When trying to be helpful, focus on important things.
Allow me now