What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

What is now proved was once only imagined

William Blake said that.
I was thinking about this observation as continue reading

For the modern, urban bird

Via Usuals

Who says only people should live in highrises?

My 2¢:
Almost everything can be made interesting.
You just need to present it in a way that emotionally continue reading

Tinker on to bend it like Beckham

Yesterday morning, I was on a Skype video call with Cape Town, talking to an associate of a dear friend of continue reading

Word of Mouth Marketing 101: Surprise Gets People Talking

Via PDA 247

“How many invoices do you receive with a free Dinosaur and a line that says “1 Rawwwwwr! $.00 each.”? It offers an continue reading

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Can you describe your entire business model in 7 words?

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When trying to be helpful, focus on important things

I just finished reading one click by Richard Brandt. I’m not sure how much you already know about Jeff Bezos and the continue reading

What’s left when you take away a half?

This is long so feel free to skip it.

Story #1:

I just got back from a meeting with representatives of the exclusive Calgary-based Ferrari retailer continue reading

Can you call yourself a designer?

In his timeless book titled Design as ArtBruno Munari notes that a “Designer is a planner with an aesthetic sense.”

Case in point: continue reading

Are you a dreamer?

Caspar David Friedrich – The dreamer

My 2¢: All those who eventually become successful first do a fair bit of dreaming. It’s easy to forget that.

Ever wonder how James Bond got his job?

Sometimes a remarkable opportunity arrives with no story.
But for the most part in life, all great things start with a story.

Case in point: Mi6. Yes, you read it continue reading

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