Can you describe your entire business model in 7 words?

My last post was titled When trying to be helpful, focus on important things.
Allow me now to share with you a quick story about the entrepreneur who captured his entire business model in only seven words: Be nice to people. Make good coffee. Please click here to meet barista champion and Dublin coffee bar owner Colin Harmon.

My 2¢: Simplicity is not about less effort. Simplicity is all about the right effort. It’s easy to forget that.