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Imagine if you had told your family and friends: “I’m going to put together this 2 oz. (approx. 57 mil) drink, and I’m going to continue reading

Effective brand management is the management of differences.
Case in point:
Superdrug’s continue reading

Think small for big results.
Case in point: the Starbucks coffee cup.

I discovered an interesting piece in a recent issue of continue reading

This is long so feel free to skip it.

A few days ago I watched a documentary titled The continue reading

How much time do I have? Not much? Ok.
Old Ideas is a clever title for Leonard’s new album. (Ten new songs that mine the heart.)

I could go on and on about the Leonard’s continue reading

Teamwork might work in building an Amish barn, but it can’t create a Big Idea.
The accepted system for the creation continue reading

The greatest ideas are the simplest.
— William Golding, Lord of the Flies

Case in point: The latest campaign for the Red Cross.

My 2¢: Simplicity is not about less effort. Simplicity continue reading

Image via Blackthorn Cider

My 2¢:
In marketing, the distance between a press of the shutter button and a cover shot has never been greater.
It’s easy to forget that.

What’s a videologue?
The form of communication via short video = videologue.
Why should you consider it? When it comes to explaining what continue reading

My 2¢:
In advertising, improving people’s ability to remember and recall information is one of your goals.
People’s ability to remember and recall information soars continue reading