Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out. 
One good lead on great ideas
The greatest ideas are the simplest.
— William Golding, Lord of the Flies
Case in point: The latest campaign for the Red Cross.
My 2¢: Simplicity is not about less effort. Simplicity
How to make a cover shot
Image via Blackthorn Cider
My 2¢:
In marketing, the distance between a press of the shutter button and a cover shot has never been greater.
It’s easy to forget that.
A simple idea that shines
Check out this remarkable painting made with coffee cup stains by the Malaysian artist Hong Yi.
My 2¢: Simplicity is not about less effort. Simplicity
Thank you
Image via dianyla
“Thank you,” is what I said to a reader from Ohio whose email suggested that some of the insights I share here are
Word of Mouth Marketing 101: Awesomize your ads
Case in point: Dollar Shave Club.
My 2¢:
In life and in business you often don’t need more genius. You need less resistance.
Humour and surprise melt resistance. It’s
Were you raised to be Ordinary?
Shortly after I published my post titled What is now proved was once only imagined, I received an email