Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.
Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.
A reader from New Zealand contacted me today to ask if I’d be willing to share a quick story from Ernest Dichter’s
Image via Lukreszja
As the image above suggests, since Facebook is so “addictive”—how can anyone resist it?
I
My 2¢:
Usually, it either plays to your memory or plays to your hope.
Case in point: The Personal Library Kit by KNOCK KNOCK.
