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Artwork: Rachel Perry Welty, Lost in My Life (price tags), 2009, pigment print

The above is one of my favourite observations by the late continue reading

Sting is an English singer-songwriter.
Prior to starting his solo career, he was the principal songwriter, lead singer and bassist of The Police.

I enjoyed Sting’s music continue reading

Kenya’s Maasai tribe has become an icon of a people whose traditions, beliefs and routines have changed little since the dawn of our history. continue reading

One of my passions is copywriting. (Offline, online… what line?)
Why is copywriting one of the most essential ingredients of any marketing project?
Because continue reading

There’s something very pleasing about simple things.
Case in point: Toast Bird Feeder by Wudewerx.

My 2¢: Simplicity is not about less effort. Simplicity is all continue reading

A reader from New Zealand contacted me today to ask if I’d be willing to share a quick story from Ernest Dichter’s continue reading

It’s true, sometimes, people simply won’t budge.
Even if what you’re offering is substantially better than the competition.
For continue reading

Image from the BIC’s new “A lotta you in every stroke” campaign 

How do you encourage kids to use a pen nowadays?
By appealing to their emotions.
continue reading

Many people still buy merchandise on the basis of its weight. Have you ever observed a man select a lighter, a mechanical tool, a shaver or similar continue reading

People from the old style of business thinking would probably ask that question.
While there’s no doubt that Nike shoes are competitive, what most people really continue reading