What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

What can baldness teach us about business

Image via NTYIMES.com. Clockwise from top left, the actor Jason Statham; the surfer Kelly Slater; Chris Daughtry; Andre Agassi; Pitbull; Michael Jordan.

Just read an interesting article on NYTIMES.com by Daniel Jones titled: continue reading

What can MacDonald’s teach us about marketing

You are trying to sell your product/service to people who feel overwhelmed.
Our mobile phones have more functions that we can learn.
The same is true for our TVs, etc. continue reading

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How do you measure the value of a candle?

Image via Recycled Light Company

What do you think about the above oil candle-like lamp? (More info about it  continue reading

This just in: Only their holes taste the same

I recently watched an interesting continue reading

A Single Big Idea Can Make You Immortal

Shortly after I published the post titled What can the Amish barn-raising teach us about big ideas, I received continue reading

Meet Manoj Bhargava: The person who defeated Red Bull

Imagine if you had told your family and friends: “I’m going to put together this 2 oz. (approx. 57 mil) drink, and I’m going to continue reading

People step into the stories you create for them

Effective brand management is the management of differences.
Case in point:
Superdrug’s continue reading

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How can you set in motion a masterpiece?

Think small for big results.
Case in point: the Starbucks coffee cup.

I discovered an interesting piece in a recent issue of continue reading

Rationality will not save you

This is long so feel free to skip it.

A few days ago I watched a documentary titled The continue reading

What can Leonard Cohen teach us about life

How much time do I have? Not much? Ok.
Old Ideas is a clever title for Leonard’s new album. (Ten new songs that mine the heart.)

I could go on and on about the Leonard’s continue reading