It’s easy to forget…
Just because something is legible doesn’t mean it communicates.
—David Carson
The above is one of my favourite observations by the American
Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.
Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.
Just because something is legible doesn’t mean it communicates.
—David Carson
The above is one of my favourite observations by the American
We humans have a common emotional lexicon guiding us through life.
That’s my favourite gem from the Charles Darwin’s book In
A few night ago I watched a remarkable documentary on PBS about wolverines—one
A few days ago, the best-selling author James Lee Burke said something in an interview that caught my attention. Here’s a little taste:
JLB:
Sting is an English singer-songwriter.
Prior to starting his solo career, he was the principal songwriter, lead singer and bassist of The Police.
I enjoyed Sting’s music
There’s something very pleasing about simple things.
Case in point: Toast Bird Feeder by Wudewerx.
My 2¢: Simplicity is not about less effort. Simplicity is all