Can you describe your entire business model in 7 words?
My last post was titled When trying to be helpful, focus on important things.
Allow me now
Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.
Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.
My last post was titled When trying to be helpful, focus on important things.
Allow me now

In his timeless book titled Design as Art, Bruno Munari notes that a “Designer is a planner with an aesthetic sense.”
Case in point:

Just because something is legible doesn’t mean it communicates.
—David Carson
The above is one of my favourite observations by the American

We humans have a common emotional lexicon guiding us through life.
That’s my favourite gem from the Charles Darwin’s book In

A few night ago I watched a remarkable documentary on PBS about wolverines—one