What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

It’s easy to forget…

Just because something is legible doesn’t mean it communicates.
David Carson

The above is one of my favourite observations by the American continue reading

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What can Red Bull teach us about business

Rationality is a fetish of the twentieth century; we are not allowed by our culture to admit true irrationality as an explanation of our behaviour. continue reading

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That which unites us

We humans have a common emotional lexicon guiding us through life.
That’s my favourite gem from the Charles Darwin’s book In continue reading

Should you be like the wolverine?

A few night ago I watched a remarkable documentary on PBS about wolverines—one continue reading

The Art & Craft of Perseverance

A few days ago, the best-selling author James Lee Burke said something in an interview that caught my attention. Here’s a little taste:

JLB: continue reading

We are what we imagine ourselves to be

Artwork: Rachel Perry Welty, Lost in My Life (price tags), 2009, pigment print

The above is one of my favourite observations by the late continue reading

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What can Sting teach us about marketing

Sting is an English singer-songwriter.
Prior to starting his solo career, he was the principal songwriter, lead singer and bassist of The Police.

I enjoyed Sting’s music continue reading

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You the Maasai warrior?

Kenya’s Maasai tribe has become an icon of a people whose traditions, beliefs and routines have changed little since the dawn of our history. continue reading

Why copywriting matters

One of my passions is copywriting. (Offline, online… what line?)
Why is copywriting one of the most essential ingredients of any marketing project?
Because continue reading

Keep it simple but make us believe it

There’s something very pleasing about simple things.
Case in point: Toast Bird Feeder by Wudewerx.

My 2¢: Simplicity is not about less effort. Simplicity is all continue reading