What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

Word of Mouth Marketing 101: Surprise Gets People Talking

Stories about life & business

Shortly after I published the post titled The $100 startup: a comprehensive plan for freedom, I received continue reading

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Website for sale…barely used…low hits…make an offer

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Just finished reading an interesting story in the Globe and Mail about the state of online continue reading

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How can You know the truth?

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This is long so feel free to skip it.

“There is a price to pay for speaking the truth. There is a bigger price for living a lie.”
— Cornel West 

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The $100 startup: a comprehensive plan for freedom

Stories about life & business

Image by Chris Guillebeau.

Remarkable. That’s what I first thought when I finished reading the $100 continue reading

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What can Steve Jobs teach us about business

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Image via apple.com

My 2¢: Don’t charge less. Sell better.

What can a vivid story about Jello teach us about business

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If you stare at Jello long enough, you might even see your childhood through it.

The above was the opening line in a short yet vivid story about  continue reading

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A compass for sailing toward excellence

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Yesterday I read Ellen Florian’s interview with Tony Hsieh, CEO of continue reading

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For sale: a life by the sea

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I recently read an interesting story in the Guardian, a respected continue reading

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You have the do-better-list for your business, right?

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What are the top three items on your do-better-list?
Not sure? When was the last time you reviewed it?
If you don’t do it now, when are you going to do it?
My 2¢: Go.

It’s easy to forget…

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All people who succeed dedicate themselves to continuous improvement.
You’re leading you.
You’re the only one who can make the decision to adapt, continue reading

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