What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

Should You Take a Nap?

The Hare and the Tortoise is a fable attributed to Aesop. To refresh your memory:
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What’s so great about being typical?

(Photo by David Blackwell)

The best circus in the world, Cirque du Soleil, has no elephants.

My 2¢:
A single moment of positive surprise amplifies our emotions and creates continue reading

Let me tell you a “secret”

Shortly after I published the post titled You are not alone out there, I received an email from a reader in  continue reading

We’re taught to try to live life without regret. But why?

“If we have goals and dreams and we want to do our best, and if we love people and we don’t want to hurt them or lose them, we should feel pain when continue reading

You are not alone out there

Let me take a guess: You could use more business.
So what should you do?
Who do you talk to about new business building ideas?
Where do you go when you want to continue reading

What can the little black dress teach us about marketing

Earlier today (May 19 2012), I came across an interesting vignette in the Globe and Mail written by the novelist  continue reading

Why design matters

You don’t have to be in the market to notice a pair of now famous Christian Louboutin’s “red bottom” shoes.

My 2¢:
Good design creates visibility.
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“Tragedy” of the “Common”

This one is for the “too long, didn’t read crowd”

There is nothing wrong with common brands, right?
Each offers a solid, workday response to one need or another.

But what if continue reading

Have you ever wondered why people don’t buy online?

Image via invesp.com

My 2¢:
Please review the 7 elements that impact the visitor during the check out process one more continue reading

Word of Mouth Marketing 101: Surprise Gets People Talking

Shortly after I published the post titled The $100 startup: a comprehensive plan for freedom, I received continue reading