Should You Take a Nap?

The Hare and the Tortoise is a fable attributed to Aesop. To refresh your memory:
Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.
Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

The Hare and the Tortoise is a fable attributed to Aesop. To refresh your memory:

(Photo by David Blackwell)
The best circus in the world, Cirque du Soleil, has no elephants.
My 2¢:
A single moment of positive surprise amplifies our emotions and creates
Shortly after I published the post titled You are not alone out there, I received an email from a reader in

You don’t have to be in the market to notice a pair of now famous Christian Louboutin’s “red bottom” shoes.
My 2¢:
Good design creates visibility.

Shortly after I published the post titled The $100 startup: a comprehensive plan for freedom, I received