Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out. 
Can a great offer be summed up into a single sentence?
Shortly after I published the post titled When do you add marketing?, I received an email from a reader in
When do you add marketing?
Explaining why a product or service doesn’t get any (or very little) traction in the market place in a straightforward fashion is not easy. Nonetheless, marketing often heads the list of the usual suspects which are supposed to explain why a product/service failed in the marketplace: “Come to think of it, our marketing was kinda flat yada, yada, yada…”
This is sad.
Especially considering that often “a pinch of marketing” is the last ingredient added to the dish, right? And even then very sparingly—just a pinch.
You.What’s the best asset a person could have?
When asked what is the best asset a person could have, Albert Lasker, the famous advertising genius, replied: “Humility in the presence of a good idea.”
My 2¢:
What can Proctor and Gamble teach us about business
This is long so feel free to skip it.
Proctor and Gamble had a problem: it needed a new floor cleaner.
What can IKEA teach us about marketing
The famous Swedish furniture manufacturer IKEA has just come up with yet another nifty marketing innovation. The company calls
Just wanted to give you all a heads up: I’ll be having an interview in the near future with best-selling author