Website for sale…barely used…low hits…make an offer

Just finished reading an interesting story in the Globe and Mail about the state of online commerce in Canada. It was titled What keeps online retail in Canada from clicking? In short, it’s about one startup’s audacious goal to become the Amazon of the North. What got my interest was an observation that Canadian businesses are really not competitive online right now.

Surprised? Probably not.
The point I’m about to make may not be popular.
It may not win me friends.
But I must make it:
It’s true, a lot of websites, Canadian or not, are not well suited for business transactions.
My 2¢: Why do you have a website? This may sound like an obvious question, yet I’m finding that a lot of businesses have a hard time answering it.