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Just finished reading an interesting story in the Globe and Mail about the state of online continue reading

Divorcing a business idea can be an extremely difficult thing to do.
Even for mature, successful companies such as Coca-Cola. Let’s for a minute go all the way back to April of 1985, when Coca-Cola introduced New Coke. This was not a good idea, but it took Coca-Cola a little while to realize that they needed to divorce it.

And even Coca-Cola didn’t do it without some outside help. After being flooded with thousands of phone calls, 40,000 plus letters and reams of bad press, the company finally backtracked three months later announcing the return of Coca-Cola “Classic”.

Have you ever asked yourself that question? I did.
One of the simplest explanations I have found so far comes from Ivor Tossell, a columnist for The Globe and Mail:

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