For sale: a life by the sea

I recently read an interesting story in the Guardian, a respected English newspaper, about a fellow named Steve Graham. Steve had something remarkable up for sale. Here’s a little taste:

“For sale: a life by the sea. Assets include walks on the beach and work/life balance, Christmas Day swims and summer evening sunsets. Not to mention a thriving ice cream parlour, three-bed fisherman’s cottage and an original 1950s beach-hut. All yours for £675,000 – and if you’re lucky you’ll get a dinghy thrown in, too.”

My 2¢:
What can Steve Graham teach us about marketing?
Almost everything is interesting. You just need to present it properly.