What can a vivid story about Jello teach us about business
If you stare at Jello long enough, you might even see your childhood through it.
The above was the opening line in a short yet vivid story about Jello (a classic treat enjoyed through the ages), as told by Martha Teichner during a recent episode of the CBS Sunday Morning Show.
My 2¢: Almost everything is interesting. You just need to present it properly.
In my experience, one of the biggest challenges entrepreneurs face in growing their businesses is this: they fail to appreciate the importance of telling their story well. And if storytelling is not your strong suit, why wouldn’t you hire a professional to help you articulate your story?