How to get stuck in low gear
Last month in an issue of The Economist (Aug 20th issue), I read an interesting
Just finished reading Car Guys vs. Bean Counters: The Battle for the Soul of American Business, the new book by Bob Lutz (held seniorDid Sarah Jessica Parker really say that?
Even if you’re not a fan of the show Sex and the City, you’ve
What kind of marketing is the most effective?
Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.
Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.
