What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

What can Brad Pitt teach us about success

The actor Brad Pitt knows something about success.
Here’s what he said about his early days during his recent interview with Bob Thompson from Postmedia News:

Q: continue reading

How to be creative

Ask: What would people love?

Case in point: A new printer concept from Artefact.

My 2¢: Less wrapping. More content.

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How to achieve Delight

Word of mouth is generated by delight.
But how do you achieve delight?
Would you believe me if I were to tell you that there’s is a simple formula continue reading

The currency of the future

Imagine the Eiffel Tower.
Imagine the Taj Mahal.
Imagine the Empire State Building.
What built these great structures?
The imagination of people, of course.
continue reading

How to keep it simple

Keep it simple. Remember that  two great masters of language, William continue reading

The feeling is more permanent than a tattoo

In life and business, the feeling about something or someone is often more permanent than a tattoo.
It’s easy to forget that.

How to get stuck in low gear

Last month in an issue of The Economist (Aug 20th issue), I read an interesting continue reading

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How to be creative—Ignore Everybody

If you are anything like most people, you think laundry is a monotonous chore.
If you are anything like most people, you should have no problem continue reading

Where does the difference come from?

Just finished reading Car Guys vs. Bean Counters: The Battle for the Soul of American Business, the new book by Bob Lutz (held senior continue reading

Did Sarah Jessica Parker really say that?

Even if you’re not a fan of the show Sex and the City, you’ve continue reading