How Steve Jobs killed a wolf with his bare hands
Steve Jobs was an orphan.
What if that was the only story that Steve ever told?
Why is important to master the first seconds
Master the first seconds, tells us the master of simplicity Harry Beckwith. Why? Because the first seconds shape every second that follows.
Question:
What is branding?
A reader asked me recently: “How do you explain branding?”
Here’s how I describe it:
branding = designing & managing an attractive package for a business idea.
Case in point: easyJet
Do you smove?
For all my interviews with an author, I usually write a short intro that introduces the person to my readers.
Since Sam
Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out. 

