What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

A steady stream of ideas—how do you get yours?

Think about that for a minute—don’t we all need a steady stream of ideas?
Whether the goal is to promote a business, or find a gift for someone, we all need a steady continue reading

What can a good question do for your business?

Case in point: Could we become No. 1 in South Korea without increasing the number of stores? (By Tesco.)

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What can a good question do for you?

I received an interesting question from a reader soon after my article about the book Moonwalking with Einstein: The Art and Science of Remembering continue reading

A quick test: How strong is your working memory?

When a new thought or perception enters our head, it doesn’t immediately get stashed away in long-term memory. Rather it exists in a temporary continue reading

What can Oscar Wilde teach us about advertising

Only an auctioneer can be enthusiastic about all forms of art.
Oscar Wilde

Does your advertising copy sound too excited?
Said differently, are you “sprinkling” continue reading

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If it’s not a hit, switch

As a favour to his friends, back in 1997, Derek Sivers founded CD Baby—once continue reading

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Can’t let that slide

In a recent episode of the TV show Men of a Certain Age titled Can’t continue reading

Meet the world’s greatest chair: the Thonet No. 14

“It consists of six pieces of wood – two circles, two sticks and a couple of arches – held together by 10 screws and two nuts. continue reading

How to be creative

Ask: What would people love?
The above question is just one of many stimulating ideas I found in Harry Beckwith’s book What clients love.

Case in point: USB wall socket.

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Thank you, decaf coffee…

“Thank you, decaf coffee, for giving me the same stained teeth and stink breath as regular coffee without any of the pesky wakefulness and mental clarity!”

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Are social media “experts” worthless?

I am not a social media expert.
In fact, I know very little about social media.
But people say that Gary Vaynerchuk is.
Gary is a continue reading