What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

Why good design matters

Good design creates visibility.
And visibility invites trial.
And trial invites advocacy. 
(Of course, trial continue reading

Design Creates Visibility

Good design matters.
Why?
How much time do I have?
Not much? Ok, in short:
Because good design creates visibility.
And visibility invites trial.
continue reading

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Can cardboard be cool?

I recently came across an innovation designed to make outdoor fun more sustainable. Aiming continue reading

How Steve Jobs killed a wolf with his bare hands

Steve Jobs was an orphan.
What if that was the only story that Steve ever told?

How to master the first seconds

1. Keep it simple but make us believe it.

2. Be direct. (Can you afford not to?)

3. continue reading

Why is important to master the first seconds

Master the first seconds, tells us the master of simplicity Harry Beckwith. Why? Because the first seconds shape every second that follows.

Question: continue reading

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What is branding?

A reader asked me recently: “How do you explain branding?”
Here’s how I describe it:

branding = designing & managing an attractive package for a business idea.

Case in point: easyJet continue reading

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iSad


Image via wired.com

Oct 5 2011

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Do you smove?

For all my interviews with an author, I usually write a short intro that introduces the person to my readers.
Since Sam continue reading

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Is your business beautiful?

One of the things you notice right away about charismatic brands such as Starbucks, is that there’s something beautiful about them.

You were probably continue reading