What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

Thank you, home 3D glasses…

“Thank you, home 3D glasses, for starting continue reading

Imagine us

A few days ago I came across Bel & Bel — a Spanish creative studio-workshop located continue reading

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How can a tomato inspire You

Imaging trying to hurry nature up by tugging at an emerging tomato plant—you’re as natural as that plant, so let yourself be at peace with the perfection of nature’s continue reading

How to be undeniably good. How to be like Chris Bangle.

The remarkable Chris Bangle (runs Chris Bangle Associates—formerly the BMW Group’s Head of Design from October of 1992 until February of 2009), continue reading

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If you’re all things to everybody, chances are you’re nobody

Remember Woolworth’s?
Probably not. (It was one of the original American  continue reading

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What can Brad Pitt teach us about success

The actor Brad Pitt knows something about success.
Here’s what he said about his early days during his recent interview with Bob Thompson from Postmedia News:

Q: continue reading

How to be creative

Ask: What would people love?

Case in point: A new printer concept from Artefact.

My 2¢: Less wrapping. More content.

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How to achieve Delight

Word of mouth is generated by delight.
But how do you achieve delight?
Would you believe me if I were to tell you that there’s is a simple formula continue reading

The currency of the future

Imagine the Eiffel Tower.
Imagine the Taj Mahal.
Imagine the Empire State Building.
What built these great structures?
The imagination of people, of course.
continue reading

How to keep it simple

Keep it simple. Remember that  two great masters of language, William continue reading