What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

Do you dare to be different?

My 2¢:

What most people really want to know about a business is: how are they different?
You’re leading you.
You’re the only one who can make the decision continue reading

Why the world is waiting on You

Yann Martel is a prominent Canadian writer.
He rose to abrupt prominence when his second novel, Life of Pi, won the 2002 Man Booker Prize.
(I highly recommend this book.)

Yann continue reading

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How to feel like a kid again

My 2¢:
There’s something very pleasing about small things.
Small things like riding a bike can make you exponentially happy.
You can now return continue reading

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How do you walk your Elephant?

(Photo by David Blackwell)

What are you selling?

Consider Rolex—a Swiss watchmaking manufacturer and the largest single luxury continue reading

When your legs are tired, walk with your heart

The above encouragement is yet another gift from the Brazilian storyteller Paulo continue reading

Thank you, home 3D glasses…

“Thank you, home 3D glasses, for starting continue reading

Imagine us

A few days ago I came across Bel & Bel — a Spanish creative studio-workshop located continue reading

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How can a tomato inspire You

Imaging trying to hurry nature up by tugging at an emerging tomato plant—you’re as natural as that plant, so let yourself be at peace with the perfection of nature’s continue reading

How to be undeniably good. How to be like Chris Bangle.

The remarkable Chris Bangle (runs Chris Bangle Associates—formerly the BMW Group’s Head of Design from October of 1992 until February of 2009), continue reading

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If you’re all things to everybody, chances are you’re nobody

Remember Woolworth’s?
Probably not. (It was one of the original American  continue reading

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