Sneezr.ca

What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

The 1980s are calling…

Stories about life & business

Made me laugh—check out this 1980s Cell Phone case for iPhone from Urban Outfitters:

My 2¢: Taste Younique. People will talk.

Tags: Urban Outfitters

How to be creative

Stories about life & business

Ask: What would people love?

Case in point: The Pivot Power Flexible Power Strip by Jake Zien and Quirky.

Tags: Jake Zien, Quirky

What’s simplicity to You?

Stories about life & business

Via Ben from Gadget Magazine

My 2¢: Simplicity is not about less effort. Simplicity is all about the right effort. It’s easy to forget that :-).

What we find changes who we become

Stories about life & business

“People don’t know what they want if they haven’t seen it.“ – Steve Jobs

Remarkable. That’s continue reading

Tags: The QLOCKTWO

Emotion is the mother of action

Stories about life & business

“Please elaborate on the potential correlation between the Sign In app and word of mouth marketing.” That’s continue reading

Tags: How Pleasure Works

How to turn your front desk into a mini-Apple Store

Stories about life & business

Three messages before we get started.
First: What you are about to read could make your life easier.
Second: It could make your front desk/reception/trade-show-booth continue reading

Tags: Maxime Corso, Sign In App

What can Axe body spray teach us about marketing

Stories about life & business

In life, we often find ourselves reaching for the “hand-me-down” thoughts, words, habits.
When I was at university, I remember my psychology professor telling continue reading

Tags: Axe

How to be creative

Stories about life & business

Ask: What would people love?

Case in point: Swipespot-brandable stand showcases tablets in business settings.

Meet Lady Zaha

Stories about life & business

If you’re anything like most people, right now you’re probably scratching your head saying, “Who is Lady Zaha”? Chances are, unless you are an architect (she continue reading