Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.
Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.
Ask: What would people love?
Case in point: Swipespot-brandable stand showcases tablets in business settings.
Pictured on the right is the Olivetti Valentine. (Click on the image to enlarge it.) Here’s what its designer Ettore Sottsass said about it:
“The
Ask: What would people love?
Case in point: Go try it on.
In short, a new website
Stories are data with a soul.