What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

How pleasure works

Car Magazine is one of my favourite magazines. (Britain’s oldest monthly motoring magazine.)
The magazine is renowned continue reading

What can the Olivetti Valentine teach us about business

Pictured on the right is the Olivetti Valentine. (Click on the image to enlarge it.) Here’s what its designer Ettore Sottsass said about it:

The continue reading

How to be creative

Ask: What would people love?

Case in point: Go try it on.
In short, a new website continue reading

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What can Scott Fahlman’s remarkable invention do for you

Stories are data with a soul.
Today I’d like to share with you a short story from John Maeda’s book The Laws of Simplicity:

“The continue reading

What can Nikon teach us about business

The Nikon F Series (on the right) was first introduced back in 1959 as Nikon’s first ever SLR camera. The camera featured a black continue reading

How to be creative

Ask: What would people love?

Case in point: the Hockenheimer magazine stool.

My 2¢:  Ask yourself – do I need more resources or do I need to be more resourceful?

The most important thing I learned from Andy Warhol

I just came back from the Warhol exhibit in Edmonton (at the new continue reading

Emotion is the mother of action

In relationships, the little things are the big things.

For more information about these simple yet delightful cards, please visit thesearethings.com.

It’s easy to forget

Neurologist Donald Calne once said: The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusion (emphasis mine).

Said differently, continue reading

Would you recommend this story?

The first smartphone based on the new “Mango” edition of Microsoft’s Windows Phone platform was unveiled recently in Tokyo. When you continue reading

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