How to be creative
Ask: What would people love?
Case in point: the Hockenheimer magazine stool.
My 2¢: Ask yourself – do I need more resources or do I need to be more resourceful?
Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.
Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.
Ask: What would people love?
Case in point: the Hockenheimer magazine stool.
My 2¢: Ask yourself – do I need more resources or do I need to be more resourceful?
I just came back from the Warhol exhibit in Edmonton (at the new
In relationships, the little things are the big things.
For more information about these simple yet delightful cards, please visit thesearethings.com.
Steve Pond recently wrote an interesting article about the movie “For lovers only.” Here’s a little taste:
“For Lovers
Here’s a simple suggestion: Spice-up your stationery with Map Envelope.

It’s so simple and free:
Just select your location in Google Maps and print-out of