What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

How to be creative

Ask: What would people love?

Case in point: the Hockenheimer magazine stool.

My 2¢:  Ask yourself – do I need more resources or do I need to be more resourceful?

The most important thing I learned from Andy Warhol

I just came back from the Warhol exhibit in Edmonton (at the new continue reading

Emotion is the mother of action

In relationships, the little things are the big things.

For more information about these simple yet delightful cards, please visit thesearethings.com.

It’s easy to forget

Neurologist Donald Calne once said: The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusion (emphasis mine).

Said differently, continue reading

Would you recommend this story?

The first smartphone based on the new “Mango” edition of Microsoft’s Windows Phone platform was unveiled recently in Tokyo. When you continue reading

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How to get people to notice your business

Did you notice how much attention Hyundai received this past spring when they announced that their all-new luxury sedan called Equus would come with continue reading

How to Improve Sales in a Business

Dilbert.com

My 2¢: Think of marketing as a cake. Sales are only one ingredient in the marketing cake.

Sales are also much like continue reading

How to make a movie by turning everything down a notch

Steve Pond recently wrote an interesting article about the movie “For lovers only.” Here’s a little taste:

“For Lovers continue reading

A recipe for good communication

Turn everything down a notch.

How to give people something to talk about

Here’s a simple suggestion: Spice-up your stationery with Map Envelope.

It’s so simple and free:
Just select your location in Google Maps and print-out of continue reading

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