If you’re all things to everybody, chances are you’re nobody

Remember Woolworth’s?
Probably not. (It was one of the original American five-and-dime stores.)
It suffered from a lack of identity and found out that low price was not enough.

Effective brand management is the management of differences.
Case in point:
Nest Realty—a boutique real estate brokerage serving Charlottesville and Central Virginia.

My 2¢:
What most people really want to know about a business is: how are they different?
We humans love theories, but this article is about practice:
Taste Younique—be like Nest Realty—give people something to talk about—the world is waiting on you!