Why good design matters

Good design creates visibility.
And visibility invites trial.
And trial invites advocacy. 
(Of course, trial invites advocacy only if the product/service in question adds genuine value for the user.)

Case in point: The November 2011 issue of Fast Company’s magazine.

Via FastCompany.com

My 2¢:
In a few days the Nov ’11 issue of Fast Company’s magazine will arrive in newsstands.
Will you consider buying it?

Oct 16, 2011