Design Creates Visibility

Good design matters.
How much time do I have?
Not much? Ok, in short:
Because good design creates visibility.
And visibility invites trial.
And trial invites advocacy. 
Of course, trial invites advocacy only if the product/service in question adds genuine value for the user.

1. Active support of an idea or cause etc.
2. The act of pleading or arguing in favor of something

Advocacy = word of mouth marketing.

Case in point: The ergonomic iSlice box cutter.

My 2¢: If you were shopping for a box cutter, would you consider the ergonomic iSlice box cutter? Why?