Why is important to master the first seconds

Master the first seconds, tells us the master of simplicity Harry Beckwith. Why? Because the first seconds shape every second that follows.

Question: Do you make sure that people who come across your business/service/product leave with a good impression about you via a simple yet memorable image, even if they don’t purchase?

If not, why not?
Check out how Julian Yeo did it for Real Juice.
(Click on the image to enlarge it.)

My 2¢: Take Harry’s advice—master the first seconds.