Why good design matters

Good design creates visibility.
And visibility invites trial.

Case in point: The new packaging for the rye bread buns by Kohberg, the largest manufacturer of bread in Denmark.

Via the dieline

Kohberg donates part of the revenue generated from the sales of these rye bread buns (Rugbrødsboller) to the Danish Cancer Society’s big annual event to fight breast cancer.

My 2¢: People’s ability to notice and/or remember information soars when they see simple yet vivid visuals.