What can a fishbowl teach us about business

This simple yet stunning conversation piece was designed by Johan Liden and Rinat Aruh of the New York concept and design group Aruliden for Gaia & Gino of Turkey. Not surprisingly it received the Red Dot Award.

My 2¢:
Good design creates visibility. And visibility invites trial. And trial invites advocacy.
Of course, trial invites advocacy only if the product/service in question adds genuine value for the user.

1. Active support of an idea or cause etc.
2. The act of pleading or arguing in favor of something

Advocacy = word of mouth marketing.