What can Woody Allen teach us about success

A few nights ago, I watched the new PBS documentary about Woody Allen’s life and work. It was a fine glimpse into just where Woody came from. In short, Woody Allen’s road to success surprised me. Here’s a little taste: Following the advice of his manager, in order to became a household name as a paid performer, in his early days he acted in every production he could. He was literarily onstage as much as possible. Below are a couple of screen shots from the above documentary which really surprised me.

Woody boxing with a kangaroo.

Woody singing onstage with some poodle in 1964.

My 2¢:
Woody Allen wasn’t always Woody Allen. It’s easy to forget that.
What would you go to any ends to pursue, as Woody Allen did with performing?

I am no Woody Allen, but in my ebook Brand Journalism I basically talk about the same thing: It’s your job to create a constant stream of opportunities for your target audience to experience your product/service. I went on to outline the top three reasons why you must do this constantly, but for now here’s just the first one: Repetition is a convincing argument. No matter how acute an experience, our memory of it fades over time. And if you don’t want to take my word for it, just ask Woody Allen.