What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

One good lead on finding the right words

Unique. Hilarious. Touching.
That’s what I think about the movie The Trip. I enjoyed watching it. A lot.
In it, continue reading

You.

There’s something very pleasing about small things.
Consider this nugget of advice from Dick Cavett’s book Talk Show:

The most magical word continue reading

What can Victoria Beckham teach us about business

I want to be as famous as Persil Automatic.”
Victoria Beckham

As a teenager, Victoria Beckham’s ambition was not just continue reading

What can Matt Drudge teach us about content marketing

As of this writing (July 14 2011), on any given day, Matt’s 14-year-old, one-page, static html website The continue reading

Looking for business building ideas that last?

“The principal underlying all memory techniques,” notes Joshua Foer in his book Moonwalking with Einstein: The Art and Science of Remembering continue reading

A steady stream of ideas—how do you get yours?

Think about that for a minute—don’t we all need a steady stream of ideas?
Whether the goal is to promote a business, or find a gift for someone, we all need a steady continue reading

What can a good question do for your business?

Case in point: Could we become No. 1 in South Korea without increasing the number of stores? (By Tesco.)

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What can a good question do for you?

I received an interesting question from a reader soon after my article about the book Moonwalking with Einstein: The Art and Science of Remembering continue reading

A quick test: How strong is your working memory?

When a new thought or perception enters our head, it doesn’t immediately get stashed away in long-term memory. Rather it exists in a temporary continue reading

What can Oscar Wilde teach us about advertising

Only an auctioneer can be enthusiastic about all forms of art.
Oscar Wilde

Does your advertising copy sound too excited?
Said differently, are you “sprinkling” continue reading

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