Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.
Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.
There’s something very pleasing about small things.
Consider this nugget of advice from Dick Cavett’s book Talk Show:
The most magical word
“I want to be as famous as Persil Automatic.”
– Victoria Beckham
As a teenager, Victoria Beckham’s ambition was not just
As of this writing (July 14 2011), on any given day, Matt’s 14-year-old, one-page, static html website The
Unique. Hilarious. Touching.