What can Victoria Beckham teach us about business

I want to be as famous as Persil Automatic.”
Victoria Beckham

As a teenager, Victoria Beckham’s ambition was not just to be better than her mates or even be a more famous singer but to become a world brand.

She not only dreamed about it, but wanted it enough to go about getting it. That in itself makes her different from most of us.

It’s not how good she was that mattered, it’s how good she wanted to be.

What is interesting in her quote is that she didn’t compare herself with George Michael or Mariah Carey, rather she saw the fame of Persil Automatic as her yardstick.

Laugh at it as you may, it’s this highly original imagination that got her where she is today.
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That’s not me taking. That’s Paul Arden talking in his remarkable book entitled It’s not how good you are, it’s how good you want to be. Let me wrap up this article with one more quote from this book:
Without having a goal it’s difficult to score.