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“The principal underlying all memory techniques,” notes Joshua Foer in his book Moonwalking with Einstein: The Art and Science of Remembering continue reading

Think about that for a minute—don’t we all need a steady stream of ideas?
Whether the goal is to promote a business, or find a gift for someone, we all need a steady continue reading

Case in point: Could we become No. 1 in South Korea without increasing the number of stores? (By Tesco.)

I received an interesting question from a reader soon after my article about the book Moonwalking with Einstein: The Art and Science of Remembering continue reading

When a new thought or perception enters our head, it doesn’t immediately get stashed away in long-term memory. Rather it exists in a temporary continue reading

Only an auctioneer can be enthusiastic about all forms of art.
— Oscar Wilde

Does your advertising copy sound too excited?
Said differently, are you “sprinkling” continue reading

As a favour to his friends, back in 1997, Derek Sivers founded CD Baby—once continue reading

In a recent episode of the TV show Men of a Certain Age titled Can’t continue reading

“It consists of six pieces of wood – two circles, two sticks and a couple of arches – held together by 10 screws and two nuts. continue reading

Ask: What would people love?
The above question is just one of many stimulating ideas I found in Harry Beckwith’s book What clients love.

Case in point: USB wall socket.

continue reading