What can Oscar Wilde teach us about advertising

Only an auctioneer can be enthusiastic about all forms of art.
Oscar Wilde

Does your advertising copy sound too excited?
Said differently, are you “sprinkling” your advertising copy with things such as exclamation points? Why?

My 2¢: Unless you are an auctioneer of some kind, your advertising copy will sound much more believable without the over-enthusiasm. Every time.