Sneezr.ca

What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

The only creatures on the planet

Stories about life & business

Running out of firewood for your creative fireplace?
This book by Earl Nightingale* makes for an excellent fire starter. Here’s a little taste:

We continue reading

Tags: Earl Nightingale

What can a popular TV show teach us about business

Stories about life & business

One of my favourite TV shows is Men of a Certain Age. The show is about three male friends continue reading

Tags: Men of a Certain Age

What precedes momentum?

Stories about life & business

I just finished reading an article by continue reading

Tags: Ashton Kutcher, Charlie Sheen

Thank you, hard taco shells

Stories about life & business

“Thank you, hard taco shells, for surviving the long journey from the factory to the supermarket to my plate and then breaking the moment I put continue reading

Tags: Jimmy Fallon