What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

Are social media “experts” worthless?

I am not a social media expert.
In fact, I know very little about social media.
But people say that Gary Vaynerchuk is.
Gary is a continue reading

Don’t confuse simple with trivial

Felix Dennis, an unusually colourful British entrepreneur continue reading

What can Sherlock Holmes teach us about business

You draw conclusions from clues.
We all do.
It’s only natural.
Are YOU happy with how your product or service is showcased on your website?

“All of life is a great chain, continue reading

How to be creative

Find simple solutions to overlooked problems.

Case in point—Meatball Magic by Peter Huszcz:
“Peter’s amazing story continue reading

Complicated is the new defective

The above thought is just one of the gems I found in Harry Beckwith’s new book titled  continue reading

The only creatures on the planet

Running out of firewood for your creative fireplace?
This book by Earl Nightingale* makes for an excellent fire starter. Here’s a little taste:

We continue reading

What can a popular TV show teach us about business

One of my favourite TV shows is Men of a Certain Age. The show is about three male friends continue reading

What precedes momentum?

I just finished reading an article by continue reading

Thank you, hard taco shells

“Thank you, hard taco shells, for surviving the long journey from the factory to the supermarket to my plate and then breaking the moment I put continue reading

Tags:

Website for sale…barely used.

Low hits…some pictures…links.
Make offer.

The above is the working title and a short description of my new ebook—stay tuned…