How to make a movie by turning everything down a notch

Steve Pond recently wrote an interesting article about the movie “For lovers only.” Here’s a little taste:

“For Lovers Only,” an intimate romance made in luminous black-and-white by twin auteur filmmakers Michael and Mark Polish, is a wildly successful experiment in New Hollywood Math.

Production budget: $0
Marketing and advertising budget: $0
Profits that begin at dollar one: priceless.

As of Monday afternoon, the film, which stars Mark Polish with “Castle’s” Stana Katic, sat at the No. 2 spot on the iTunes romance chart, the four-spot on its independent films chart and the Top 100 in all movie rental and downloads. (Find it here.)

My 2¢: Do you need more resources or to be more resourceful?