What can Sting teach us about marketing

Sting is an English singer-songwriter.
Prior to starting his solo career, he was the principal songwriter, lead singer and bassist of The Police.

I enjoyed Sting’s music from time to time.
One of my favourite Sting’s songs is The Bed’s Too Big Without You.
But I am getting off the point.
The real question is: Can Sting teach us something about marketing?
My 2¢:
Almost everything can be made interesting. Even heartache. You just need to present it properly.