Are Nike shoes really the best running shoes?
People from the old style of business thinking would probably ask that question.
While there’s no doubt that Nike shoes are competitive, what most people really want to know is:
How are they different?
One answer: Nike + iPod. What other running shoe is as connected to you and your lifestyle?
My 2¢:
In a society that’s information-rich and time-poor, people value feeling more than information.
We don’t intellectually evaluate messages. Something either does or doesn’t grip our interest.