It’s easy to forget…

Just because something is legible doesn’t mean it communicates.
David Carson

The above is one of my favourite observations by the American graphic designer David Carson. I was thinking about it a few days ago as I was sitting as a judge on a panel for a Marketing Case Competition hosted by the Marketing Students’ Society at the Edwards School of Business.

The whole event was fun and I truly appreciated the opportunity to provide some feedback to the emerging marketing stars. What troubled me, however, was the fact that most presentations were far too ‘busy’. For example, almost every slide featured contained 100+ words (or it felt like that, at least).

My 2¢:
As David Carson said, “just because something is legible doesn’t mean it communicates.”
It’s easy to forget that.

Feb 15, 2012