How to get people talking with a videologue

What’s a videologue?
The form of communication via short video = videologue.
Why should you consider it? When it comes to explaining what your company does and/or introducing your new service/product/sale event, a short video often speaks louder and clearer than anything else.
Case in point: Staples’ new campaign—see below:

My 2¢:
To be effective, your videologue should be fun, intelligent and easy to understand.
Keep it simple—tell short stories focused around simple ideas, expressed with simple words and immediately understandable in people’s minds.