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Cash flow is more important than profit.
That’s not me talking. That’s Peter Drucker talking.
continue reading

Wouldn’t it be nice if you could get some marketing advice from Apple?
The spectacular success of Apple is nothing short of magical.

While no single continue reading

Good ads tell stories.
They make ideas tangible and human scale.
Case in point: An ad for Hong Kong Animal Adoption Centre.

My 2¢:
Tell stories focused on what’s continue reading

Ask: What would people love?
Case in point: Lubenda privacy policy generator.

Most businesses need a privacy policy.
Lubenda is the easiest, most continue reading

This is long so feel free to skip it.

A few hours ago, I received an interesting feedback/question from a person who recently purchased a copy of my ebook continue reading

Chance is the primary marketing strategy used by many businesses.
It’s a sad reality, but many businesses simply wait for the people to come to them.

The more advanced version continue reading

Money follows ideas.
Money does not create anything at all, much less ideas. Money goes where ideas are.
— Paul Hawken

They say that nearly continue reading

World-class companies are not shallow; they touch our senses because they give pleasure to our senses.
Case in point: Google continue reading

Gulfstream—The World Standard.
What do you think about the above tagline?
Gulfstream, continue reading

If you don’t explain what you do through easy-to-picture little scenes, people likely won’t get it.
Netflix is a company that does this well.

My 2¢:
Bring continue reading