Sneezr.ca

What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

Left in the dust…

Stories about life & business

This just in: Microsoft is booking a $6.2 billion charge for its money-losing Internet division, an admission that a business anchored by the Bing search engine continue reading

A remarkable rediscovery

Stories about life & business

Steve Jobs: The Lost Interview was believed continue reading

Tags: Steve Jobs: The Lost Interview

Words can be a barrier to communication

Stories about life & business

You.
Yes, you—please pick a few industries and wander around their websites for a few moments.
Go.

Chances are, you’ll see a lot of words. Everywhere.
continue reading

What can Victoria’s Secret teach us about business

Stories about life & business

Images via Victoria’s Secret

Just came across this simple yet striking “just-drape-it-around-yourself-and-flaunt sun-kissed-skin-from-beach-to-town-and-back” wrap/dress. continue reading

How to be creative

Stories about life & business

Ask: What would people love?
Case in point: Rip Cord Tape.

This simple innovation allows for effortless access to the inside of the box.

My 2¢:
continue reading

Somehow, it’s not clicking…

Stories about life & business

Not trying to sound cold-hearted, but is bing the Sears of search engines?

A quick story about David Brooks, Bruce Springsteen & You

Stories about life & business

Shortly after I published the post titled The world is waiting on You, I received an email from a reader continue reading

Tags: David Brooks, NY TImes

The world is waiting on You

Stories about life & business

your life is your life
don’t let it be clubbed into dank submission.
be on the watch.
there are ways out.
there is a light somewhere.
it may not be continue reading

Tags: Charles Bukowski